CASE STUDY

Captivated Health

powered by Borislow Insurance

From a vision in his head to a book on the shelf, in five months.

The Challenge


As the visionary behind Captivated Health, Mark is always generating new ideas, but like many entrepreneurs, he found it hard to translate what was in his head into something his team could run with. He’d already brought on an EOS integrator, but the fit wasn’t right; his executive team didn’t connect with the style, and the implementation stalled.

At the same time, Mark was wanting to grow his Captivated Health Platform to a new level and had many ideas on how to get it there. He had a book he wanted to write — his fifth, but the first he wanted to author entirely on his own. His previous books had been co-authored and had taken far longer than he had time for. Between running Captivated Health, building out its website, and launching a brand awareness campaign, he needed a partner who could take his vision and actually move it forward without pulling his own team away from their day-to-day focus.

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Client Snapshot

Client:

Mark Gaunya, Founder & Visionary, Captivated Health; Principal at Borislow Insurance

Industry:

Healthcare benefits/captive insurance

Business stage:

Founder-led organization with an executive leadership team

Engagement:

EOS facilitation support, book writing & publishing, website design, social media brand campaign, end-to-end production management of a short-form documentary

Timeline:

Ongoing partnership, book-to-launch in 5 months, weekly Executive Leadership meeting facilitation, Quarterly & Annual Planning Sessions with Executive leaders

The Engagement

Mark brought Tranquillo Solutions in for several connected pieces of work. Eleonora, the founder of Tranquillo Solutions, stepped in as Borislow Insurance’s EOS facilitator, helping implement the model and run their L10 meetings and Quarterly and Annual Planning Meetings in a style the executive team actually responded to.

From there, the work expanded to Mark’s latest book, Captivated Health: Take Control, Gain Transparency, Leverage Confidence. Once he’d framed the vision, Eleonora stepped in to execute, bringing structure and momentum to the effort by matching him with a skilled writing partner, keeping the project seamlessly on track. She led the charge on client research, interviewing 10 of Mark’s key clients and shaping their experiences into compelling, first-person case studies – delivering a fully published, Amazon-ready book in only five months.

The book launch became the anchor for a broader brand effort: a new Captivated Health website, tied directly to the launch, followed by a steady social media campaign to build brand awareness about the book and Captivated Health. 

The Shift

  • EOS implementation that’s now been running smoothly for over a year and a half
  • A published book: written, launched, and on the shelf in five months, something Mark says wouldn’t have happened on that timeline without the support
  • A new Captivated Health website, launched alongside the book
  • A growing social media presence building sustained brand awareness and growing in thought leadership in the captive space
  • Mini-documentary production & management: End-to-end coordination of a short-form documentary, overseeing the complete lifecycle including creative planning, content curation, and post-production editing.
  • A Trailblazer of the Year nomination from a national association, Mark credits the book, website, and case studies as key factors in being named one of five nominees
  • NABIP President-elect campaign management: creating a campaign website for Mark’s candidacy, social media campaigning and crafting key messaging to elevate his platform across the association.

Beyond the deliverables, Mark points to something less tangible but just as important: having a resource he can call on when he’s sold on a vision and needs help making it real, without adding to his team’s plate.

Looking Ahead

Tranquillo Solutions is working alongside Mark as he prepares to take on a three-year term as president of his national association and has his next vision already in mind for his company: a subscription-based platform offering expanded support (estate planning, financial affairs, life and disability insurance) alongside the Medicare services Borislow Insurance already provides to its 5,000+ members. Continued support of Captivated Health Brand awareness and an upcoming Captivated Health mini-documentary.

In His Words

“Our work together helped me activate 2 visions in one year. You helped me write a book in 5 months and create a professional video that will reach 100m viewers this fall — and you helped me win a political campaign for President-Elect of my professional association NABIP. Both initiatives feed my why — and I couldn’t have done all of it without you”

Mark Gaunya

Founder, Captivated Health

5/5 overall experience
5/5 likelihood to recommend

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